New Youth-Capital Market New Power | Yongding shares Mo Siming: a "create three generations" of the industry to serve the country's heart

"Whether it is industrial layout or enterprise management, I want to bring some innovations and changes to Yongding." In September 2020, after 85 Mo Siming officially "took over" Yongding shares chairman.

This company, which was listed in 1997 and takes optical communication and power transmission as its main industries, has ushered in the head of "creating three generations.

In the past two years, with the rapid development of new generation communication technologies such as 5G and big data, Yongding has also entered a critical period of upgrading and transformation.

How to meet the changes of the times, the industry and the company, and lead the company to keep pace with the times and innovate and develop has become the most challenging and must-answer question for Mo Siming after taking office.

As the first listed company in Wujiang, Suzhou, and the first listed private company in my country's optical communication transmission industry, Yongding has experienced nearly 40 years of development.

From the township enterprises in the 1980 s, to the reform of the collective economy, and then to the industrial upgrading, this veteran township enterprise in southern Jiangsu has found the right track, occupied the market, and became the leader and model of the "southern Jiangsu model" private enterprises.

After listing in 1997, it quickly became "China's top ten most competitive optical fiber and cable enterprises", and its products have long-term and stable services in telecommunications, mobile, submarine engineering and other fields.

The entrepreneurial spirit of the grandparents and parents who dare to be the first and forge ahead has also deeply infected Mo Siming, who was born in 1987.

Chairman of Yongding shares Mo Siming

"Compared with my grandfather and father, I think what I lack is entrepreneurial experience." After graduating from university in 2009, Mo Siming did not return to Yongding immediately, but chose to start a business in Beijing. In the second half of 2011, Mo Siming set up a software company in Beijing, mainly engaged in network information security products, and began a self-struggle road of "Beijing drifters.

The company did not start smoothly at the beginning. The project was found, but it was a difficult process to get market recognition."In the most difficult times, my father has been patiently helping me analyze and put forward suggestions to solve the problem."Mo Siming said.

After a difficult period of two years, the software company gradually embarked on a healthy development track, and since then its profitability has increased year by year. "Entrepreneurship is a complicated process, and it is difficult to understand without experience. As the saying goes, 'what you get from paper is always shallow, and you must practice it if you absolutely know it. 'What is gratifying is that up to now, this company is still running well."

The practice of starting a business in Beijing has made Mo Siming deeply feel that starting a business is not easy. After returning to Yongding, he also became more stable. He successively served as deputy general manager and general manager of the group, and in 2018 he served as Jiangsu Etern Co., Ltd. General Manager.

"During this period of time, I have a deep understanding of the company's concept of" carrying letters with sincerity and never ending "and what is meant by" committing integrity to the whole process of quality and service ". These are the original ideas and experiences of my grandparents in starting a business."

"I think 2020 will be extraordinary for most people. One of the most said words this year is'not easy '." In September 2020, Mo Siming officially took over and began to fully preside over the company's production and operation management.

Shortly after taking office, he and the company faced unprecedented challenges.

In 2020, the neo-crown epidemic is spreading around the world, and profound and complex changes are taking place in both the internal and external environment of China's economy. "Several business segments of Yongding have been affected to varying degrees by the superimposed effects of external epidemics and industry cycles. At this time, the company is also facing the dual pressures of industrial restructuring and macroeconomic downturn." However, Mo Siming knows that "danger" and "opportunity" coexist. Although it is difficult, he is confident to get out of the predicament.

Mo Siming's confidence did not come out of thin air. He analyzed that 5G, data center, gigabit optical network, industrial Internet, cloud computing and other new generation information technologies are developing rapidly, and various industrial forms are reconstructed, and the company's optical communication industry will be deeply involved. The national "double carbon" target is determined, and the new energy market space is fully opened,The construction of a new power system is on the agenda, and the company's power transmission industry will fully embrace new energy and provide support in the fields of submarine cables, new energy vehicle wiring harnesses, transmission and distribution.

In 2014, through the acquisition of Jinting wiring harness, Yongding's main business increased the auto parts industry associated with the automotive industry, and the company's industrial layout expanded from the earliest single communication cable manufacturer to multi-industry development. and gradually become an integrated solution service provider.

Nowadays, with the development of new energy vehicles, the on-board wiring harness business has also ushered in new development opportunities. "These are both new market opportunities and new challenges for the company. The key is for the company to transform in time and find new tracks." In this regard, Mo Siming formulated the strategy of "two transformations" and "two upgrades", that is, the transformation of industrial direction and organizational capabilities, and the upgrading of products and industries.

In terms of industrial transformation, Mo Siming strongly advocates increasing investment in enterprise scientific research, implementing the development concept of "intelligence, automation, informatization, and greening", and steadily insisting on moving from "manufacturing" to "intelligent manufacturing". After taking office, he successively introduced a number of technical teams to target new market needs and develop new products and new systems.

From the third quarter of 2020, the company gradually expanded optical modules, optical devices, data cloud and other new infrastructure, optical communications business, making it a new growth point for the company.

The transformation from optical cable to optical chip, optical device and optical module has encountered no small resistance. "No technology, no experience, no understanding of the market, at the beginning of the transformation investment is large,Doubts are also loud within the company and inside and outside the industry. I have traveled to more than a dozen provinces, cities and regions to contact the research and development team and understand the market situation."At that time, for Mo Siming, I had a deep memory." At that time, I went to Wuhan for a team of optical devices. I talked about it for a year and finally reached a cooperation. The core R & D personnel came to Suzhou."

In terms of the company's organizational framework and business collaboration, Mo Siming has also made drastic adjustments and changes. In the past two years, the company's management team has carried out overall iteration, shaping a younger and more professional team. He also carried out the "chief quality officer" system of quality management in the enterprise, made clear the essence of product quality for the survival and development of the enterprise, and won the governor's quality award.

Now looking back at that experience, Mo Siming said, "As a younger generation, we should keep up with the times, have a broader vision, and dare to try more. Only by identifying opportunities and transforming in time can the company have innovative development."

"Yongding's vision is '100-year Yongding, embracing the world', and today Yongding is in its prime. We firmly believe that the transformed and upgraded Yongding will reignite its passion for innovation and meet future challenges with a new look." After two years of development, Yongding has formed a strategic pattern of "photoelectric integration and coordinated development", focusing on the development of optical communications and power transmission industries, especially in optical chips, optical devices, optical modules and new energy vehicle wiring harnesses. Continue to make efforts to continuously improve their core competitiveness.

"Last year, we achieved remarkable results in the two major fields of'optoelectronics' and achieved good results." Mo Siming said that the company will also increase investment in technology research and development. At present, Yongding not only has a national-level enterprise technology center, but also has established a national-level innovation platform such as a post-doctoral research station, which has gathered a large number of outstanding innovative talents for the company, maintained technological leadership, and continued to enhance the core competitiveness of the market.

In addition, Yongding also took the initiative to choose the two paths of "going out" and "going up", and actively participated in major projects advocated by countries such as "East Counting and West Counting", "One Belt One Road", and "Double Carbon Goals. "On the one hand, open up the company's new performance growth space, on the other hand, extend the business to high value-added links." Mo Siming introduced that at the end of 2020, Yongding's major overseas projects officially entered the implementation stage. The project conforms to the national "Belt and Road Initiative" initiative and has been witnessed by the leaders of the two countries. "The implementation of the project not only has a significant impact on the future development of Yongding, but also has far-reaching significance for international cooperation." At that time, Yongding paid a lot to ensure epidemic prevention and control and safe production.

In 2020, Yongding's overseas power engineering projects grew steadily. In June 2021, the Yongding Nepal project successfully delivered electricity and achieved "zero infection" for all front-line employees ".

"Since its inception, the company has been based on communications-related businesses and has witnessed the development and take-off of China's communications industry. Today, new communications technologies have brought a new industrial revolution, and the new acceleration engine is in the hands of our generation." In the face of new challenges, Mo Siming felt the burden of the times.

in mo siming's view,The new generation of entrepreneurs should cultivate the feelings of family and country, and closely integrate the development of enterprises with the prosperity of the country, the prosperity of the nation, and the happiness of the people.; Always take the industry to serve the country and the entity power as its own responsibility, inherit the original intention of entrepreneurship, stick to the road of industry, dare to be the first, forge ahead, strive for perfection, pursue excellence, take the initiative to shoulder the new historical mission entrusted by the new era, and lead the enterprise to continue to struggle and strive for the first-class.

Source: Shanghai Securities News